How to build a culture of nonstop innovation.

According to Marty Neumeier “design thinking” needs to replace “spreadsheet thinking” and business needs to embrace rapid prototyping while eliminating the fear of failure. In this lecture Marty explains how design thinking is transforming the way that companies are run and the way that products are developed.

“If you wanna innovate – you gotta design, it’s that simple.”

The current market of FREE, PERFECT and NOW is forcing companies to completely rethink their approach to product development. Companies have been getting better and better at a management model that’s getting “wronger” and “wronger”.

In this lecture, Marty outlines clear strategies for changing the whole organization from the inside out – and transform your business into an innovation factory.

View some of Marty's sample slides.

The No.1 strategy for high performance brands.

As the pace of business quickens and the number of brands multiplies, it is customers not companies, who decide which brands live and which brands die. This critical change in behavior is a huge threat for brands that do not adapt to the new way of doing business...and incredible opportunity for those companies willing to revolutionize their approach.

Marty predicts that Branding will replace advertising by being different...really different. When everybody zigs – you have to ZAG, which you do by mastering three disciplines: 1. Finding, 2. Designing, 3. Renewing. To find your ZAG you don’t need an analytical tool – you need an intuitive tool. Marty explains how to define your “onliness”, and establish how to be truly unique in a world where the multitude of choices makes it more challenging than ever to stand out from the competition.

View some of Marty's sample slides.

How to bridge the distance between business strategy and design.

Everybody is talking about brands and branding. But what exactly is a brand? How do you create a brand? And, most importantly, what makes a brand successful in the long term? Marty takes his listeners on a great journey, explaining what a modern brand is today and how to build one. Not just in terms of strategy, but also in terms of design.

According to Marty, the foundation of brand is trust. Customers trust your brand when their expectations are consistently met or beat. The stronger the brand, the greater the profit margin. To build a strong brand, companies have to align the “logic” and “magic” of brand building, and create a culture of innovation. Marty shows fascinating ways to create this culture.

View some of Marty's sample slides.